Solar
The design of your website plays a crucial role in shaping user experience and, ultimately, driving conversion rates. It’s essential to assess whether your website’s design is working for or against your business. A poorly designed website can repel users, no matter how compelling your product or service might be. In contrast, a well-structured and […]
Category Archives: Conversion Rate Optimisation
Conversion Rate Optimisation, SEO Tips
Essential Google My Business Optimisation Tips for Local Success
17
Jul
Jul
In today’s digital landscape, having a robust online presence is not just a luxury; it’s a necessity for local businesses. Imagine your potential customers searching for services you offer and your business popping up right at the top of the search results with all the essential information they need. That’s the power of optimising your […]
19
Jun
Jun
Imagine transforming your business with a few strategic moves in digital marketing. That’s the power of Google Ads, an invaluable tool in the hands of those who know how to use it effectively. Kick Media is a full-service digital marketing agency with a proven track record in Google Ads. In this article, we’ll delve into […]
Conversion Rate Optimisation, SEO Tips
The Importance of Niche Marketing for Financial Advisors. A LinkedIn Perspective
16
Sep
Sep
In a world where marketing is becoming increasingly saturated and competition is fierce, it’s more important than ever for financial advisors to find their niche. While that might sound like common sense, you’d be surprised by how many businesses try to be everything to everyone. The truth is, it’s impossible to be all things to […]
20
Feb
Feb
Are you sitting on a gold mine of client and prospect email addresses, and doing nothing about it? Are you sending value offers to existing and past clients to build loyalty, generate referrals and cross-sell your services? When you get an online enquiry, are you sending an email immediately that tells your story and builds […]
11
Feb
Feb
How do you boost enquiries by 100% to 400%? Optimising your conversion strategy is more than just renovating your websites, its a holistic approach to building your path to purchase user experience. The first step is understanding your audience and how they make buying decisions. The user experience is never a linear path, but rather […]
11
Feb
Feb
It all starts with the WHO, WHY and WHAT principles of conversion rate optimisation. Innovated and developed by our very own Joseph Wheeler, these simple concepts will completely transform the performance of any website. Remember if your “Who, Why, What” isn’t all above the first scroll level of the screen, 75% of people won’t see […]
06
Nov
Nov
Recently I’ve found myself using these three words on an hourly basis, each and every day, in my discussions with business owners and web developers. If you’re unsure what “above the fold” means then stop what you’re doing right now and complete this simple exercise. Open a website on a desktop or laptop (preferably a […]
