- Ad Words Optimisation
- Website Conversion Optimisation
- Logo re-design
- -25.59%Cost Per Click
- -54.91%Cost Per Conversion
- +65.00%Conversion Rate
As you can see below the first months bid management activity significantly increased click volume by 31% while also significantly decreasing cost per click by 25.59%.
Below you can see the bid management and negative keyword targeting enabled a 52% positive decrease in cost per conversion and a 61% increase in website enquiries. Currently we are only still tracking website enquiries and not call enquiries until some coding changes are made onsite. So this data in fact could be even higher.