Blog

Most valuable customer conversion lesson for any business

How do you boost enquiries by 100% to 400%? Optimising your conversion strategy is more than just renovating your websites, its a holistic approach to building your path to purchase user experience. The first step is understanding your audience and how they make buying decisions. The user experience is never a linear path, but rather a cross […]

Conversion rate optimisation

3 Website Tips to Boost Sales by 100% to 400%

It all starts with the WHO, WHY and WHAT principles of conversion rate optimisation. Innovated and developed by our very own Joseph Wheeler, these simple concepts will completely transform the performance of any website. Remember if your "Who, Why, What" isn't all above the first scroll level of the screen, 75% of people won't see […]

Making the most of your Ad Budget over Christmas.

For those of you who have websites not in a retail industries, Christmas can be a dark and lonely time on your website. Fewer people are searching and of those who do search, the conversion rate is generally significantly diminished especially in B2B industries. Over the last few years, we have tried several different tactics, […]

Stop trying to use the homepage to rank everything.

One of the most common mistakes I see when analysing websites onsite SEO, is people trying to use their website’s home page to rank for every keyword that’s relevant to their business. Although the homepage does naturally have more power than any other page on the website it's just not realistic to use it to […]

Why are low cost SEO companies Bad? The answer is: Link Velocity.

For years people have been rightly saying that low quality link building doesn’t work but today we wanted to dive a little deeper and explain why they don’t work. Most people would tell you that it’s because they don’t send any power to your website which isn’t exactly true. All links send some power to […]

Above The Fold

Recently I’ve found myself using these three words on an hourly basis, each and every day, in my discussions with business owners and web developers. If you’re unsure what “above the fold” means then stop what you’re doing right now and complete this simple exercise. Open a website on a desktop or laptop (preferably a […]