SolarWebsite Design & Content Optimisation
Website Aesthetics, USP, Offers, Lead Magnets & Who, What, Why principles of trust psychology
GUESS WHAT?
Google Ads Doesn’t
Work for Every Industry
Let’s start by asking:
Is Google Ads the best option for
your business?
Some believe Google Advertising just doesn’t work at all. Which is like saying a plane can’t fly. We know it can, but if you chop off the wings, it’s going to crash. And guess what! Most people are running Google Ads without wings. However in some industries Google Ads, IS just TOO expensive now matter how big your wings are. And if it is, we have another option for you.
Here are 5 wings that will make your Google Ad campaigns fly
RLSA, Remarketing & Retargeting Campaigns
Only 3-5% of people will contact you the first time they visit your website
Automated Sequence of Emails with Sales & Lead Tracking
97% businesses are not sending instant emails with follow up content or offers
Google Ads Settings, Campaign Structure & Strategy
Over 80. of Google Ads accounts have no strategy or correct setup
Your Online Reputation, Google Reviews
95% of buyers lead online reviews before making a purchase
So is Google Ads
Profitable for you?
With some industries costing as much as $10, $20 and even $30 it’s hard to envision a business even making a profit, so let’s follow some common sense business numbers to find out.
Here are important questions to ask first.
What is the cost to generate a call enquiry.- How many calls turn in a customer?
- What is the average cost per new customer?
- Will they buy again in future and how often?
First Let’s Estimate the Average Conversion Rate
The conversion rate is what percentage of clicks to you Ad result in a call or online enquiry. Every business
and industries varies between 3% to 12% on average with some exceptions.
- Trades: 7% -12% (Unless it’s emergency plumber or a locksmith which can be higher)
- Multiply Cost Per Click x 15 to 20 to work out the cost to generate a call = $100 to $150 per call.
- General Products and Services: 3% – 7%
- Multiply Cost per Click x 20 to 30. = $150 to $300
1
Not sure what the Average Cost Per Click is for you industry? Try a free Chrome extension tool like Keywords Everywhere or Keyword surfer to find out.
2
Now how many of your sales calls on average turn into a customer? What is your average sales transaction value per customer?
3
With some basic calculation I’m sure you can now work out if Google Ads will be instantly profitable or will it require building a bigger set of wings to make it fly and soar higher?
4
Would you like assistance to work out ifGoogle Ads can be profitable for your business?
Why Choose Kick Media to Manager Your Google Ads?
1 Experience. Nothing beats it.
If you desire the best possible results then experience dominates every time. A well trained and experienced Google Ads manager will always outperform a newie fresh out of Uni who is often trained on the job. Understand the theory of how the Google Alogoritym works is only a foundation, it then takes years of management experience to know
2 Limited clients per digital manager
If you desire the best possible results then experience dominates every time. A well trained and experienced Google Ads manager will always outperform a newie fresh out of Uni who is often trained on the job. Understand the theory of how the Google Alogoritym works is only a foundation, it then takes years of management experience to know
3 Experience. Nothing beats it.
If you desire the best possible results then experience dominates every time. A well trained and experienced Google Ads manager will always outperform a newie fresh out of Uni who is often trained on the job. Understand the theory of how the Google Alogoritym works is only a foundation, it then takes years of management experience to know
4 Limited clients per digital manager
If you desire the best possible results then experience dominates every time. A well trained and experienced Google Ads manager will always outperform a newie fresh out of Uni who is often trained on the job. Understand the theory of how the Google Alogoritym works is only a foundation, it then takes years of management experience to know
Here is Some More Q&A to Help You Decide
Intelligent and proven optimisation methods
If you’re cost per click is over $10 per click or the cost per conversion works out to more than 20, of your gross margin. then chances are Google ads is too expensive for your industry. You may consider an altertive investment like SE0 which may take 12 months to become profitable but is an investment worth considering. Another alternative that is 3 to 4 times quicker than SE0 with zero risk is our Pay Per Result brand solutions.
What is the average cost per click in your industry?
If you’re cost per click is over $10 per click or the cost per conversion works out to more than 20, of your gross margin. then chances are Google ads is too expensive for your industry. You may consider an altertive investment like SE0 which may take 12 months to become profitable but is an investment worth considering. Another alternative that is 3 to 4 times quicker than SE0 with zero risk is our Pay Per Result brand solutions.
What is the lifetime value of a new customer?
If you’re cost per click is over $10 per click or the cost per conversion works out to more than 20, of your gross margin. then chances are Google ads is too expensive for your industry. You may consider an altertive investment like SE0 which may take 12 months to become profitable but is an investment worth considering. Another alternative that is 3 to 4 times quicker than SE0 with zero risk is our Pay Per Result brand solutions.
How long before a click turns into a customer in your industry?
If you’re cost per click is over $10 per click or the cost per conversion works out to more than 20, of your gross margin. then chances are Google ads is too expensive for your industry. You may consider an altertive investment like SE0 which may take 12 months to become profitable but is an investment worth considering. Another alternative that is 3 to 4 times quicker than SE0 with zero risk is our Pay Per Result brand solutions.
what about the clicks you have paid for but don't call you ?
If you’re cost per click is over $10 per click or the cost per conversion works out to more than 20, of your gross margin. then chances are Google ads is too expensive for your industry. You may consider an altertive investment like SE0 which may take 12 months to become profitable but is an investment worth considering. Another alternative that is 3 to 4 times quicker than SE0 with zero risk is our Pay Per Result brand solutions.
How can you convert more of your calls into customers?
If you’re cost per click is over $10 per click or the cost per conversion works out to more than 20, of your gross margin. then chances are Google ads is too expensive for your industry. You may consider an altertive investment like SE0 which may take 12 months to become profitable but is an investment worth considering. Another alternative that is 3 to 4 times quicker than SE0 with zero risk is our Pay Per Result brand solutions.
