Anyone can set up an AdWords account or engage an SEO company, but if your strategy is not structured based on 4 key marketing concepts it could become an expensive exercise with little to show in return. In this webinar we discussed techniques and concepts that any business owner can understand and use to improve their targeting of potential clients. We provide marketing audits every day and find thousands of dollars a day being wasted on targeting audiences in the wrong buying cycle. By understanding keyword psychology and different buying motivations you can work with your digital agency to fine tune the ideal target audiences who are motivated to buy right now. We also discuss which advertising channels are ideal for different types of buying cycles and suggestions on where to begin your online marketing journey.