Gone are the days of set and forget advertising, however there are a few steps to know how much attention and optimisation your particular industry and business may require. There are also some situations where an AdWords account doesn’t require a lot of on-going management. To appreciate why most AdWords accounts require management we cover insights into the Google Auction in human terms to discuss concepts for¬†auction bidding, competitor demand, budget considerations and the concept of value versus volume outcomes. All of this covered in our latest video blog.