Solar
It all starts with the WHO, WHY and WHAT principles of conversion rate optimisation. Innovated and developed by our very own Joseph Wheeler, these simple concepts will completely transform the performance of any website. Remember if your “Who, Why, What” isn’t all above the first scroll level of the screen, 75% of people won’t see […]
Author Archives: km_admin
21
Nov
Nov
One of the most common mistakes I see when analysing websites onsite SEO, is people trying to use their website’s home page to rank for every keyword that’s relevant to their business. Although the homepage does naturally have more power than any other page on the website it’s just not realistic to use it to […]
08
Nov
Nov
For years people have been rightly saying that low quality link building doesn’t work but today we wanted to dive a little deeper and explain why they don’t work. Most people would tell you that it’s because they don’t send any power to your website which isn’t exactly true. All links send some power to […]
06
Nov
Nov
Recently I’ve found myself using these three words on an hourly basis, each and every day, in my discussions with business owners and web developers. If you’re unsure what “above the fold” means then stop what you’re doing right now and complete this simple exercise. Open a website on a desktop or laptop (preferably a […]
01
Nov
Nov
Ever wondered why a website that doesn’t look that good and doesn’t have a great link profile out ranks your site? The answer is likely to be that more people in the local area are searching for their brand than are searching for yours. It makes sense that big brands have people looking for them, […]
21
Feb
Feb
In this vlog we show you how to forecast conversions before each keyword even provides a single conversion. Most AdWords techniques focus on optimising performance using conversion data (enquiries or sales), however the fundamental problem with this is you need to spend a lot of money to build up enough conversion data in the first […]
03
Oct
Oct
In this live event you will hear from Brendon, MD of Kick Media who will share the 4 fundamental principles of any marketing strategy focused on generating more customers. It’s time for business owners to get educated on digital strategy and take back control over the decisions made in SEO, SEM, SMM, EDM and Analytics. […]
15
Sep
Sep
Gone are the days of set and forget advertising, however there are a few steps to know how much attention and optimisation your particular industry and business may require. There are also some situations where an AdWords account doesn’t require a lot of on-going management. To appreciate why most AdWords accounts require management we cover […]
02
Jul
Jul
Business owners don’t have the time to learn every aspect of Analytics in order to gather important marketing information for their business. In 7 steps we have provided a simple to follow guide for analysing the online performance of your business. This is an important step for every business owner in taking control of their […]
14
Mar
Mar
In this webinar you will learn simple techniques to convert more leads into sales using AdWords, SEO to increase your ROI. Many business fail to follow up leads, leaving so much revenue on the table for your competitors to convert into clients. We will discuss tools and techniques to automate much of the follow […]
