Solar
Search Engine Optimisation (SEO) is all about improving your website’s visibility on search engines like Google. But how do you know if your efforts are actually paying off? The short answer: is by tracking the right data. In this guide, we’ll break down the key performance indicators (KPIs), tools and strategies to measure and refine […]
Author Archives: km_admin
15
Jan
Jan
Building a Website That Stands the Test of Time Future-proofing your website means designing it to remain relevant, functional and effective as digital trends, user expectations and technology evolve. Without a forward-thinking approach, websites can quickly become outdated, leading to performance issues, security vulnerabilities and declining user engagement. Businesses that fail to adapt often struggle […]
Conversion Rate Optimisation, Social Ads
How to Restore a Suspended Google Maps Listing Without Delays
31
Dec
Dec
Having your Google Maps listing suspended can be frustrating, especially when your business relies on local search visibility. A suspended listing means your business no longer appears in Google Maps or local search results, potentially affecting your traffic, customer engagement and revenue. The good news? You can restore your listing quickly by understanding why suspensions […]
15
Dec
Dec
Future-proofing your SEO strategy involves creating an adaptable and resilient approach to maintaining and improving your website’s search engine rankings over time. SEO (Search Engine Optimisation) is a dynamic field influenced by frequent algorithm updates, evolving user behaviours, and technological advancements like artificial intelligence and voice search. Simply put, the best way to future-proof your […]
30
Nov
Nov
If you own a local business, getting found online is critical. But how do you stand out among competitors? That’s where schema markup comes in. It’s a form of structured data that helps search engines understand your business details better, making it easier for potential customers to find you. Schema markup can enhance your search […]
Conversion Rate Optimisation, SEO Budgets, Social Ads
Are You Missing Out on Long-Term Success Without a Marketing Retainer?
17
Nov
Nov
In today’s dynamic business world, the term marketing retainer has gained significant traction, but what does it actually mean? At its core, a marketing retainer is an agreement between a business and a marketing agency to provide ongoing support for a fixed fee. Unlike one-off campaigns or projects, it ensures consistent access to expert resources […]
31
Oct
Oct
If you run a business that serves customers at their location rather than from a storefront, you operate a service-area business (SAB). Think of plumbers, electricians, mobile car detailers and home cleaning services—these businesses don’t have a walk-in location but still need to be found online. One of the biggest challenges for SABs is ranking […]
Conversion Rate Optimisation, SEO Tips
Boost Your Website’s Speed: 6 Easy Strategies for Faster Page Loads
15
Oct
Oct
Website speed matters more than ever. A slow site drives visitors away, increases bounce rates and can seriously hurt your search engine rankings. In today’s fast-paced digital world, users expect a website to load within seconds—any delay can mean lost traffic and lost revenue. Google also considers page speed a ranking factor, meaning a slow […]
30
Sep
Sep
When it comes to lead generation, Facebook and Instagram ads refer to paid promotions on these social media platforms designed to capture the attention of potential customers and encourage them to engage with your business. A “lead” typically means a person who has expressed interest in your products or services by providing their contact information. […]
17
Sep
Sep
Google Ads, formerly known as Google AdWords, is an online advertising platform where businesses pay to display brief advertisements, service offerings, or product listings to web users. Operating on a pay-per-click (PPC) model, it connects advertisers with individuals actively searching for specific products or services. But is it still a valuable tool in 2025? The […]
