Solar
Google Ads, formerly known as Google AdWords, is an online advertising platform where businesses pay to display brief advertisements, service offerings, or product listings to web users. Operating on a pay-per-click (PPC) model, it connects advertisers with individuals actively searching for specific products or services. But is it still a valuable tool in 2025? The […]
Author Archives: km_admin
31
Aug
Aug
Understanding the Factors Behind Low Visibility on Google Maps When discussing low visibility on Google Maps, it’s important to understand some key concepts. Visibility on Google Maps refers to how easily potential customers can find your business when searching for relevant services or products in their area. A business’s ranking in local search results depends […]
15
Aug
Aug
In the ever-evolving digital landscape, understanding the elements that truly drive website performance is more critical than ever. This is where data-driven design comes into play. But what does it mean? Simply put, data-driven design is a strategic approach to web development and optimisation that relies on real user data rather than subjective opinions or […]
31
Jul
Jul
Overspending on marketing refers to allocating more financial resources than necessary towards campaigns, tools, or services that fail to yield measurable returns. Often, businesses don’t even realise they’re doing it, as costs can pile up through inconsistent planning, disorganised budget management, and impulsive decisions. A key concept in managing marketing expenses is the use of […]
15
Jul
Jul
Search engine optimisation (SEO) refers to the practice of enhancing a website’s visibility on search engines like Google. A well-implemented SEO strategy can drive organic traffic, increase brand visibility, and boost conversions. However, if poorly executed, it can have the opposite effect, undermining your online presence and even damaging your reputation. So, is your SEO […]
Conversion Rate Optimisation, Style
How to Guide: What Essential Elements Should Every Website Include?
30
Jun
Jun
When building a website, it’s crucial to understand the foundational elements that contribute to its success. Terms like user-friendly navigation, responsive design, SEO optimisation, and CTAs (Call-to-Actions) may seem technical, but they boil down to one key principle: creating a site that is functional, accessible, and engaging for its visitors. Simply put, an effective website […]
16
Jun
Jun
In the realm of digital marketing, SEO (Search Engine Optimisation) plays a pivotal role in ensuring your business maintains online visibility and attracts the right audience. At its core, SEO involves optimising your website and content to align with search engine algorithms—complex systems used by search engines like Google to determine how content is ranked […]
31
May
May
When it comes to building a website, the terms “custom-coded” and “template” represent two distinct approaches to web development. A custom-coded website is one that is entirely bespoke and built from scratch by developers to meet the specific needs of your business. It provides unparalleled flexibility, allowing every design and functional aspect to align perfectly […]
15
May
May
Seasonal trends refer to the fluctuations in consumer behaviour and preferences that occur at certain times of the year. These trends can be driven by a variety of factors, including holidays, weather changes, cultural events and even economic shifts. For instance, the retail industry typically sees a surge in sales during the festive season in […]
30
Apr
Apr
LinkedIn outreach refers to the strategic process of connecting with individuals on LinkedIn to build meaningful professional relationships. Unlike casual networking, it focuses on purposeful engagement with industry peers, potential clients, and thought leaders who align with your business objectives. In essence, it’s about using LinkedIn as a tool to cultivate connections that could lead […]
