Category Archives: Social Ads

When it comes to lead generation, Facebook and Instagram ads refer to paid promotions on these social media platforms designed to capture the attention of potential customers and encourage them to engage with your business. A “lead” typically means a person who has expressed interest in your products or services by providing their contact information. […]

Google Ads, formerly known as Google AdWords, is an online advertising platform where businesses pay to display brief advertisements, service offerings, or product listings to web users. Operating on a pay-per-click (PPC) model, it connects advertisers with individuals actively searching for specific products or services. But is it still a valuable tool in 2025? The […]

Seasonal trends refer to the fluctuations in consumer behaviour and preferences that occur at certain times of the year. These trends can be driven by a variety of factors, including holidays, weather changes, cultural events and even economic shifts. For instance, the retail industry typically sees a surge in sales during the festive season in […]

LinkedIn outreach refers to the strategic process of connecting with individuals on LinkedIn to build meaningful professional relationships. Unlike casual networking, it focuses on purposeful engagement with industry peers, potential clients, and thought leaders who align with your business objectives. In essence, it’s about using LinkedIn as a tool to cultivate connections that could lead […]

Partnering with an expert agency like Kick Media ensures that your Instagram ad campaigns are not only set up correctly but are also optimised for maximum conversion rates, helping you capture more leads in less time. Why are Instagram Ads Perfect for Capturing Leads? Instagram’s visual nature and wide audience appeal make it ideal for […]

TikTok has rapidly transformed from a fun social media app into one of the most powerful marketing platforms in the digital world. With over a billion active users, businesses of all sizes are quickly recognising TikTok’s potential to generate substantial brand exposure and drive immediate results. The app’s short-form video content, combined with its highly […]

In today’s competitive digital landscape, managing your Google Ads budget effectively can be a daunting task. Have you ever felt overwhelmed by the myriad of options and strategies available? If so, you’re not alone. Many businesses struggle to optimise their Google Ads budget to achieve the best possible return on investment. Optimising your budget is […]

Local customers are the lifeblood of small to medium-sized businesses. Whether you run a café, a retail store, or a service-based company, attracting and retaining customers from your local community is crucial to your long-term success. These customers are not just passing through; they are the ones who can become loyal patrons, recommend your business […]

LinkedIn has firmly established itself as the premier professional networking platform, bridging the gap between businesses, professionals, and opportunities. With over 700 million members, LinkedIn isn’t just a social media platform; it’s a powerful tool that allows individuals and organisations to connect, engage, and build relationships that can lead to substantial professional growth. Effective LinkedIn […]

Did you know that TikTok has over 1 billion active users worldwide? This staggering number highlights the platform’s explosive growth and the immense potential it offers for businesses looking to enhance their online presence. Advertising on TikTok is a powerful tool that can help businesses reach and engage with a diverse and highly active audience. […]