As mentioned in a previous blog “stop trying to use the homepage to rank everything” we need to have a separate page for each keyword or group of similar themed keywords. Today we will take this a step further and look a lot deeper into how we should build each page to give it every […]
Author Archives: km_admin
There has been a lot of hype around the internet about the possible new expansion of Australian top-level Domains (TLD’s) to include “.au” instead of the current main TLD of .com.au. Today we look at this possible new TLD type and answer a few questions that I’m sure most business owners will be asking. […]
As a busy digital media and marketing agency based here in Fortitude Valley, Brisbane. we have the good fortune to work with a wide variety of clients. While some companies are purely internet-based, others have bricks and mortar stores, warehouses, or business premises. Despite their differences, they all have one thing in common…they rely heavily […]
I want to show you the number 1 secret in the SEO industry that most agencies either don’t know or don’t want you to know. This secret it so simple but it’s also extremely difficult for most (not all) SEO agencies to offer as part of their SEO service. You see Google doesn’t want SEO […]
There is a lot of misinformation and in some cases deception around the topic of SEO So over the next few blogs I’d like to give you some easy to follow tips and education so you can ask the right questions and know which SEO providers you can trust. Not all SEO companies will […]
Are you sitting on a gold mine of client and prospect email addresses, and doing nothing about it? Are you sending value offers to existing and past clients to build loyalty, generate referrals and cross-sell your services? When you get an online enquiry, are you sending an email immediately that tells your story and builds […]
How do you boost enquiries by 100% to 400%? Optimising your conversion strategy is more than just renovating your websites, its a holistic approach to building your path to purchase user experience. The first step is understanding your audience and how they make buying decisions. The user experience is never a linear path, but rather […]
It all starts with the WHO, WHY and WHAT principles of conversion rate optimisation. Innovated and developed by our very own Joseph Wheeler, these simple concepts will completely transform the performance of any website. Remember if your “Who, Why, What” isn’t all above the first scroll level of the screen, 75% of people won’t see […]
One of the most common mistakes I see when analysing websites onsite SEO, is people trying to use their website’s home page to rank for every keyword that’s relevant to their business. Although the homepage does naturally have more power than any other page on the website it’s just not realistic to use it to […]
For years people have been rightly saying that low quality link building doesn’t work but today we wanted to dive a little deeper and explain why they don’t work. Most people would tell you that it’s because they don’t send any power to your website which isn’t exactly true. All links send some power to […]