Monthly Archives: September 2025

When it comes to lead generation, Facebook and Instagram ads refer to paid promotions on these social media platforms designed to capture the attention of potential customers and encourage them to engage with your business. A “lead” typically means a person who has expressed interest in your products or services by providing their contact information. […]

Google Ads, formerly known as Google AdWords, is an online advertising platform where businesses pay to display brief advertisements, service offerings, or product listings to web users. Operating on a pay-per-click (PPC) model, it connects advertisers with individuals actively searching for specific products or services. But is it still a valuable tool in 2025? The […]