In this vlog we show you how to forecast conversions before each keyword even provides a single conversion.
Most AdWords techniques focus on optimising performance using conversion data (enquiries or sales), however the fundamental problem with this is you need to spend a lot of money to build up enough conversion data in the first place. This is a very backward and expensive approach to optimisation especially if 1000 keywords have each cost you $20 and are still under your cost per conversion limit of $50 per conversion. How much is it costing you to realise if a keyword is likely to convert at a profitable cost per enquiry.