Did you know that over 80% of people search for a business or service online before they make a decision to buy? Therefore having an online presence is vital. For this reason let Kick Media be your dedicated SEO agency in Melbourne. Whether it’s simply increasing your local presence or gaining international exposure, we can help.
So what exactly is SEO?
Despite being one of the digital age’s core marketing strategies there is still a certain amount of confusion based around what those three letters really mean. In essence, SEO (Search Engine Optimisation) is a series of strategies which come together to propel your website up the search engine rankings.
So why is this important?
Every second Google alone handles more than 40,000 search queries. That’s 3.5 billion searches each day or 1.2 trillion searches per year. It’s also thought that the top 3 sites account for 75% of all traffic for a particular search query. This figure dwindles down to just 5% if you’re not on the first page. So in reality, ranking higher in the search engines than your competitors means more business.
So how do we do that?
When it comes to SEO Services, Melbourne businesses should know that there are a number of proven strategies that we use. These include localised search methods for smaller businesses such as:
- Google My Business listings
- NAP Citations
- Building a portfolio of local reviews
- Building Yelp page presence
- Localised link building strategies and content optimisation
and/or…. strategies that might help rank internationally including
- Keyword analysis and planning,
- Page optimisation,
- Link building and
- Content creation and distribution
All of these factors are proven long-term strategies that work. This means that once your website is up where it needs to be, with some ongoing work it should remain there indefinitely.
What SEO in Melbourne isn’t!
What ethical SEO at least isn’t, is a quick fix solution….
Think about it for a second…. if website rankings could easily be manipulated then the whole reputation of Google and the billions of websites that use it would be in tatters. Therefore Google deliberately makes ranking hard and only those quality websites which have a balance of quality content, good optimisation, and high quality backlinks will rank highly. Ultimately, this takes time to build up over a period of months.
So if a company is telling you that they can get you on the first page of Google fast for relevant keywords that people are actually searching for, then you should think twice before hiring them.
Here at Kick Media as an SEO agency, Melbourne businesses will be pleased to know that we take a measured ethical approach to your optimisation. Using proven strategies we ensure that every dollar spent is a dollar returned on your investment. Contact us today on 07 3180 2383 to find out how we can help you.