“Finally a Brisbane SEO agency I can trust” - Russel Crawford – Café Solutions
Ethical Brisbane SEO services
If we think it’s not possible,
we won’t do it.
metrics that matter.
No false promises or
commission hungry sales.
We treat every business as
if it were our own.
Learn How To Achieve SEO Success In 2 Steps
Step 1. Get your onsite SEO in order with keyword focused pages that Google can easily read. Use tools like SEMrush to perform your onsite SEO audit.
Step 2. Find websites that already have trust with Google and ask them to publish content about your brand. Link Building is the key to ranking for difficult keywords.
The SEO Brisbane Team you need
Our SEO Brisbane Process in 5 steps
The Best SEO Solution For Your Business
If you’re lost on the topic of SEO or have been burned in the past, it’s time to learn some simple SEO truths so you can take back control of your marketing decisions. Watch the video to learn more.
"I consider myself very up to date with the latest in online marketing and technologies to build businesses online, Brendon on the other hand takes things to whole new levels."
CEO & Founder
Not all SEO are the same
SEO has been transformed over the last few years with several updates per year designed to improve the user experience on Google. Whilst this proves challenging for SEO methods, it also provides new opportunities to achieve new rankings otherwise not thought possible.
In recent years there has been a lot of controversy over poor quality and deceptive SEO techniques with results that are not what they seem. These techniques are not in the best interest of growing a business and certainly do not deliver the expected ROI. The unfortunate reality is there are still SEO individuals and companies in Brisbane and across Australia applying deceptive SEO techniques and it is important that business owners are aware of them and what they are actually paying for.
You may be locked into a contract and apart from the initial onsite changes that were made in the first month, you may be wondering what is being done each month and what are you really paying for? There is a reason to be concerned and all too often we come across websites where zero ongoing SEO work is being done after the first few months of a 12 month contract.
Unfortunately SEO success for a business owner relies on knowing the basics of how to audit your SEO company to ensure they are not applying certain SEO techniques or doing any work at all. Ask our team of Brisbane SEO Experts how you can Audit your own SEO or read the 3 SEO traps below.
Important SEO lessons
For Business Owners in Brisbane
Whether you’re a business owner or marketing manager here some valuable lessons many learn the hard way. 3 critical traps to avoid when starting SEO.
Beware of Poor Quality Keywords
Often business owners allow SEO companies to do the keyword research for them, resulting in a selection of keywords that seem relevant but do not receive enough search volume and have very low competition. They also do not do any research to know if the chosen keywords will result in an actual conversion.
Focus on Quality Traffic, Not Just Rankings
We know that a single keyword ranking is not the answer for long term secure traffic and consistent sales activity. If all your traffic and sales rely on a single or a small group of keywords your business is at risk of volatility traffic levels if competitors suddenly boost their investment into SEO. Instead we should be focusing on traffic growth from a cluster of keyword variations both generic and long tail.
Future Proof Your Organic Traffic
There are a number of methods that can achieve results quickly with SEO, but the question is how long will those results be around for. Many agencies apply aggressive but lower quality methods which can work, but often the results are short lived or worse put your brand at risk of a manual penalty. Through high quality link building on trusted sites at link velocity that is inline with your current traffic levels, we can future proof your SEO investment.
Understanding Onsite SEO
This requires working with the Site Code, Navigation and Content in order to achieve ranking for various keywords, however this activity is not difficult. Anyone can create regular high quality content for their site, so it becomes easy for competitors to take your top spot on Google.
Producing high quality content that appeals to the right demographic and is likely to be shared is imperative, however should not be the only SEO activity. Onsite SEO alone will not future proof ranking for your major profit generating keywords.
Understanding Offsite SEO
The Key To Success
Building offsite backlinks is a difficult SEO technique and is getting more and more difficult for SEO companies to execute well. Convincing websites and blogs with a high domain authority to point anchor text links back to your site has now become one of the most difficult SEO techniques today. As a result, many Brisbane SEO companies are struggling to deliver results due to the time consuming and less profitable requirement to produce high quality topically relevant links.
But this can also be viewed as a significant opportunity for future proofing your SEO if you can find a company that thinks outside the box and continually innovates ways to produce natural high quality links.
Rocket to number 1 in half the time
with higher quality links
We don’t just build any old link. We have developed 8 methods of link building that ensure your backlink profile is natural, high authority and future proofed against algorithm updates.
Build a strong brand presence with hundreds of social profiles. We call it the Social Fortress
Optimise your local visibility with geo tagged images on your social profile assets
Competitor backlink replication. No link can be hidden with our custom built tools.
Topic Relevant Links
Sourcing links from sites that are directly relevant to your industry.
High Traffic Links
Sourcing links from sites that already have traffic and are trusted by Google.
Local partnership links generate natural and local referral traffic which Google loves to see.
Outreach to high domain authority sites to write relevant high quality articles.
Non-conventional links on 2.0 & public sites with relevant URL domains.
Struggling with your Big Money keywords?
Onsite SEO is important, Google needs to be able to read your website and understand who you are and what you do, however it’s only the starting point. Onsite SEO is like the foundations of a building, it needs to be strong, yet Onsite SEO alone will not achieve results for your highly competitive, big money keywords. For low competitive long tail keywords, sure writing more content is great, but if you want top 3 rankings for your highly competitive keywords you need to implement high quality link building.
Why Cheap SEO is Bad
The answer is Link Velocity. When you invest very little into link building, you’re only able to afford the time and resources to create low power links, like business directories. Now because they only pass on a little bit of power to your site, you need to build a lot of them. But if you build say 50 all in one hit or 50 per month and your total website traffic is only 500 visits per month, then Google is smart enough to know something is up, penalise you and suddenly your organic traffic disappears. So if we are limited on how many links we can build each month you better invest into high power links, and this aint cheap.
Don’t become a victim of low quality, cheap SEO. Do SEO correctly or not at all.
Beware of keyword quotation fraud
When we quote SEO it’s not just about appearing for individual keywords, because the reality is that one keyword that ranks in the top 3 will also pull up with it the dozen or so variation keywords that Google relates to it. It’s called LSI Keywords and you can Google this term to see it’s a real thing. So when an agency is quoting 20 keywords in their proposal they are often including all the LSI variation Keywords in that list of keywords which is like charging extra for tires when the car already comes with it. It’s ridiculous. When we quote for SEO we include between 3 to 5 entirely different keywords which are not LSI and require individual effort to achieve rankings for each. So 3 keywords is in reality potentially 30 or 50 keyword variations that will be pulled up the ranks. The reality is that when you are building links, you can only ever target one keyword at a time so the decision needs to be made on whether you dilute your monthly SEO into 3 keywords and take longer to achieve results for each, or focus all efforts on one keyword at a time and achieve results in one third of the time. There’s not if’s or but’s, this is the reality, so choose carefully which are your money keywords to focus on first.
What is your potential Organic asset value?
Want to know the true value SEO can have on your business? Well it’s not just about new customers. If you rank top 3 positions on Google for your high traffic, high conversion keywords, we can calculate the equivalent traffic cost if you were to pay for these clicks. In a lot of cases it can be as much as $5,000 to $10,000 a month. So if you’re thinking about how long its going to take for your monthly SEO cost to become profitable, you may not be considering how much extra value will be added to the sale value of your business if you were to rank top 3 for your high profit keywords. Right now, businesses that rank in the top 3 positions for their big money keywords are considered highly desirable by investors, regardless of what the financials are telling them. SEO is one of the most profitable investments you can make right now, not because of the extra customers you will get but for the resale value of your business.
When you renovate a property, your aim is to add value above the current value and make a profit when you sell. The difference with investing in SEO is your profits are leveraged much higher than property. We have customers who have sold their businesses for 5 to 10 times what they were worth, after just 6 months of doing SEO and this was largely due to number 1 rankings on Google. So avoid Cheap SEO, get it done right, rocket to the top of Google and see the massive profits available in the resale value of your business.
Is your Brand on the Google Location Radar?
If you’ve been link building properly for a long time and your still not front page of Google, a possible reason could be brand trust, not keyword relevance. Before your website has a chance of ranking Google must first trust your brand. Below are the methods in which you can get on Google’s radar and how to then begin building trust.
Getting on the radar.
Build hundreds of social profiles with your Name, Address and Phone number. Social profiles don’t get penalised by link velocity because they are marketing assets that you own and should set up. This strategy is called a Social Fortress allowing Google to quickly notice your brand, address and phone number being mentioned on hundreds of social websites. We then link back through to site, your main social profiles and to your Google My Business listing. To expand your local visibility each social profile has unique images that you haven’t purchased and we give the images a geo tag to let Google know where the phone was taken from. This is the most effective method to get on Google’s radar to start building trust and achieve local visibility on Google map listings.
3 methods to rocket your “brand trust” to the next level
- Brand Search
- Organic Click Through Rate
- Branded Anchor Text
Once we have completed the social fortress, the next factor in building trust with Google is the volume of traffic resulting from your brand name being searched on Google. Basically, the more often your brand is being searched online the more Google will trust that other people also trust you. Achieving this is possibly the most difficult method that very few SEO agencies will help you to address. While new methods are currently being created, most of the responsibility lies in your ability to advertise your business. It’s a catch 22, the more you advertise for people to search your brand online the more Google will trust you. There are a few creative almost black hat, but risk free methods of doing this, however we are currently devising ethical white hats methods to achieve this for our clients. If you have the budget however, traditional advertising methods using creative calls to action can work very well.
The second method in expanding your brand trust with Google is to optimise your meta descriptions with creative content to boost your Click Through Rate. Hiring a professional Copy Writer who understands conversion psychology can help to increase the CTR of your organic listing. Again, there are other more unnatural tactics which can be used if the client is willing.
The final method to boost brand trust is in the link building process. When acquiring a link from a topically relevant website, if you can negotiate having the anchor text as your brand name or URL, your brand trust with Google will rocket. Google knows how hard it is for a business to convince another website to publish content linking to you, and if that website is also willing to mention your brand publicly in the context of that paragraph of text, it’s obvious to Google that this trusted website also trusts your brand. After the first few months of link building we may also vary this with keyword anchor text to keep your link profile natural in appearance.
Want to see an Onsite SEO Magic Trick?
Imagine a software that could tell you with extreme accuracy, exactly how many words, images, videos or meta data changes were required for each page of your site. In other words, a highly accurate SEO navigation system telling you exactly how to compete on Google.
What I’m about to explain is one of the most amazing and impressive software programs for onsite SEO that has ever been created. Before I explain how it works, let’s first look at what it will produce for you.
Below you can see a report that tells us exactly what is needed for each page of this website in order to compete for the top positions on Google for each keyword. Each row is a different page on their website with the major keyword they want each page to rank #1 for on Google. You can see that each page requires very different levels and types of content, taking away the guess work on exactly what each page requires. It’s not just a road map it’s a blueprint schematic of exactly what to do for each page. This is onsite SEO with precision engineering.
So how does it work?
It’s all about correlation. The software compares the top 100 sites on Google for any keyword, across 650 ranking factors to determine exactly what Google is looking for. It looks for characteristics shared by sites ranking on the first page and in the top 3 positions which are not shared by sites ranking on the following 9 pages back. This means for any of the 650 characteristics, we can correlate the probability of that factor being important to Google for that keyword.
If the probability percentage for a factor is above a certain threshold, we know with certainty that the factor is important to Google. We then look at how the site compares in that particular factor and determine what’s needed to compete. The outcome of this analysis is a list of optimisations that will have the biggest impact on rankings.
Sound impressive? Well don’t get too excited, because to use this software you have to be a data genius yourself. Lucky for us we have a team of data geniuses that can do this for you.
SEO #1 in 3 months
“Since working with Kick Media, my business has expanded by over 800% in 3 years. Avoid the large agencies, I’ve tried many. This is the only SEO team you need and they will get results. Good SEO isn’t cheap, but i know my business would not be where it is today if I didn’t invest in SEO”
- Russell Crawford
Café solutions has experienced tremendous growth and success since starting as an Ebay business operating out of a garage just 5 years ago. Now with large warehouses in 3 states and dozens of staff, Kick Media is proud to have contributed in this success and look forward to continued growth in the future.
We have rocketed their rankings to the top 3 positions on Google for dozens of high traffic, high conversion keywords. Tracked enquiries have increased by 250% while keeping the bounce rates (quality of traffic) within a 10% range. This is an impressive result by our SEO team.
Kick Media’s road to SEO victory
Appearing front page of Google for the keyword “SEO Brisbane” doesn’t prove you’re the best at SEO, it mostly proves how long you have been doing SEO and how deep your pockets are.
Most of the companies showing on the front page of Google for the keyword “SEO Brisbane” have been doing SEO for many years and some are large agencies with very large SEO budgets” ( with the exception of 1 or 2).
Kick Media has never needed enquiries from organic traffic and still don’t, simply because the referrals from happy clients is so high. However, we thought let’s show the big guys and everyone that smaller agencies can beat them with just a fraction of the SEO budget.
Kick Media has only been investing in their own SEO for the last 6 months. The process is expensive however the goal is not enquiries, it’s to prove credibility in an industry filled with perception and mistrust.
We already rank number 1 for several SEO terms and we are flickering back and forth between page 1 and 2 for the most difficult keyword “SEO Brisbane”. We are on track to achieving front page consistently within another few months. In theory, our trajectory should see Kick Media hit top 3 positions on Google within 6 months for SEO Brisbane. Keep in mind we are up against hundreds of SEO agencies all wanting the front page so the competition conflict is massive. The closest comparison I can think of is if every legal firm decided to directly sue each other. Of course the larger the firm the easy it will be to win, but not always and we want to prove this with SEO.
We will keep you posted on our little experiment to prove that front page for SEO Brisbane doesn’t mean you’re the best and that the little guys can start the race from the back and still win with half the horse power.
Below is the expected traffic to the Kick Media site based on all our new rankings. You can see the direct impact SEO is having on our business. If you want to see the same in your company call us today.
THE SEO ROAD MAP
Building authority in your brand is the initial priority.
We will begin Onsite SEO, focused heavily on your keyword landing pages and then plan and prepare our resources for link building. We then begin searching for backlink opportunities, which are often not ready to publish in the first month. If needed, we will also plan a content strategy for your key landing pages we want ranked on the first page of Google.
Finalise the social fortress and begin rolling out additional methods of link acquisition and publishing the first round of links. Start reviewing and monitoring the impact of onsite SEO with quick win traffic opportunities, although it is likely too early to see any major changes just yet.
Continue the focus on link building using our various methods of link acquisition. High authority topically relevant links will remain the priority and are acquired as opportunities arise. If opportunities do not arise we will use more artificial methods of creating links as opposed to finding link opportunities. The focus however is always on quality over quantity. The volume of links is not important, what matters is our process in finding high quality links. Some months it may be 1 link some months a few more.
We will provide transparency on all increases in brand visibility, traffic volume, quality and keyword positions. The ultimate goal will be an increase in enquiries from all types of organic traffic sources. Performance will be assessed monthly based on rate of growth, additional opportunities available and the viability for continued investment into SEO.
What to expect
Performance is to be reviewed not based on the links we build, but on the increase in traffic, rankings and finally organic enquiries. Increase in rankings is first, then increase in traffic, then increase in organic enquiries.
We require that you trust us to build the type and volume of links we know are required to get results, within the allocated monthly budget. If the SEO budget is not high enough to achieve results in the optimal time frame, we will provide you a new estimate. Keep in mind no one has a crystal ball ahead of time to know this information, it’s always going to be a rough updated estimate as the months follow.
SEO is an investment and the nature of Google’s algorithm means there is a lag effect in anything we do. This means seeing dramatic results or transformations in the first 2 to 3 months is unlikely. What’s important is the trajectory of rankings initially followed by seeing the traffic starting to increase after month 2 or 3. Even if we get all your keywords on the front page of Google quickly, the large carrot is the top 3 positions which generate 80 to 90% of all enquiries. SEO requires patience and trust in the process so we want to ensure that you understand our approach and what to monitor along the way.
Please note, SEO is not a fast moving service, yet it’s highly time intensive so we do need to be mindful of the time permitted for phone support which can quickly chew up the time we should be invested into getting results. We kindly ask that emails be the 1st point of contact so we can be more efficient in our replies, and if required no more than 2 on demand phone calls each month if you have concerns or require a more detailed understanding of anything. Month 1 we will provide regular updates and from month 2 onward we will provide 2 updates each month. First a general update from your SEO manager and second a performance report. Our service is purely SEO optimisation and we hope you value our results above everything else.
The decision on which keywords to go after first can also impact the speed of results. The more competitive the keyword, the slower the win, the less competitive the quicker the win. We can go after less competitive keywords first but the reward will be less. This might be ideal if you don’t have a large budget for investing in SEO and you want to cover the cost quicker. However, it also delays the time you could be investing into high competition but big win keywords sooner. The more competitive the keyword the more difficult it is to estimate how long it will take to rank and depends on what your competitors do once they see a new competitor on the front page of Google. These are the realities of SEO, but the payoff is 9 times of 10 worth it in the end. Just ask our client “Café Solutions” where they would be if they didn’t invest in SEO a few years ago.
As mentioned there is no such thing as cheap SEO, only good SEO and potentially damaging SEO. Good SEO however is hard to find and hopefully you now have a good grasp on how to assess quality vs smoke and mirrors.
Our SEO service is quoted based on the actual costs incurred both initially and ongoing. We have an upfront fee which covers our time setting up the once off activities like Onsite SEO and the Social Fortress. These are time intensive projects so there is a once off set up fee for this. Then we have monthly Link Building which starts in month 1 but may not publish links until month 2.
It’s all about relevant & motivated traffic
The goal of SEO should not be solely focused around keyword ranking. An effective SEO strategy looks at the total volume of relevant traffic from both generic, targeted and long tail keywords.
It also focuses on ensuring the quality of traffic, through monitoring increases in relevant search term activity (what people actually type into Google) resulting in valuable actions on your website or high levels of engagement, ( time on site & page views).
If we can increase the overall volume of relevant high converting search traffic from organic sources using either a few dozen or a few thousand keywords, then we are on track to a highly successful SEO strategy for your business.