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1 Hour Course Version

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Full Day Course Version

*Please note the audio is not perfect and our next live workshop will also be
recorded with improvements made in the content delivery an AV quality.

5:54 - Introduction and overview

17:14 - Target Better Quality Traffic (4 levels of buyer motivation)

27:03 - Convert more traffic into leads (Buy Now Strategy)

1:14 - Website branding strategy

5:17 - Website aesthetics - How does your site compare?

8:59 - Content blueprint - Is yours compelling and visible?

14:03 - Website pop ups - Types of pop ups that do work.

19:25 - Buy now offers - is there an incentive to buy now?

25:55 - Activity - Create a buy now offer for your business.

17:07 -  Convert more traffic into leads (Buy Later Strategy)

0:00 - Buy later offers

2:29 - Activity - Create a buy later offer for your business

2:41 - Email marketing - Our preferred platform

4:55 - Email drip feed sequence

8:48 - Retargeting / Remarketing strategies

4:49 - Convert more leads into sales

4:52 - Track where leads and sales come from

7:02 - Putting all the ingredients together

5:56 - Conversion resources

26:20 - Google AdWords Resources

3:27 - AdWords analysis software
20:00 - AdWords reporting software

24:45 - SEO offsite resources

0:00 - 7 methods of link building
4:51 - Link authority in order
14:57 - Analysing backlinks using Ahrefs

1:48 - SEO analysis resources

10:25 - Building your digital marketing resources

0:00 - Planning
2:14 - Outsourcing SEO
3:05 - Outsourcing SEM
5:07 - Outsourcing Websites
5:39 - Outsourcing Content
7:12 - Outsourcing Social
8:54 - Expectations