Solar1 Hour Course Version
Download Google Audit Checklist : 8 Simple Steps to Audit Your Own Google Ads Account
Download SEO Audit Checklist: SEO Checklist for Business Owners
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Full Day Course Version
*Please note the audio is not perfect and our next live workshop will also be
recorded with improvements made in the content delivery an AV quality.
5:54 – Introduction and overview
17:14 – Target Better Quality Traffic (4 levels of buyer motivation)
27:03 – Convert more traffic into leads (Buy Now Strategy)
1:14 – Website branding strategy
5:17 – Website aesthetics – How does your site compare?
8:59 – Content blueprint – Is yours compelling and visible?
14:03 – Website pop ups – Types of pop ups that do work.
19:25 – Buy now offers – is there an incentive to buy now?
25:55 – Activity – Create a buy now offer for your business.
17:07 – Convert more traffic into leads (Buy Later Strategy)
0:00 – Buy later offers
2:29 – Activity – Create a buy later offer for your business
2:41 – Email marketing – Our preferred platform
4:55 – Email drip feed sequence
8:48 – Retargeting / Remarketing strategies
4:49 – Convert more leads into sales
4:52 – Track where leads and sales come from
7:02 – Putting all the ingredients together
5:56 – Conversion resources
26:20 – Google AdWords Resources
3:27 – AdWords analysis software
20:00 – AdWords reporting software
24:45 – SEO offsite resources
0:00 – 7 methods of link building
4:51 – Link authority in order
14:57 – Analysing backlinks using Ahrefs
1:48 – SEO analysis resources
10:25 – Building your digital marketing resources
0:00 – Planning
2:14 – Outsourcing SEO
3:05 – Outsourcing SEM
5:07 – Outsourcing Websites
5:39 – Outsourcing Content
7:12 – Outsourcing Social
8:54 – Expectations
