Solar
Manager: Ross
Strategy
- AdWords Optimisation
- Website Conversion Optimisation
- Logo re-design
Results
- Cost Per Click – 25.59%
- Clicks + 31%
- Conversions + 116%
- Cost Per Conversion – 54.91%
- Conversion Rate + 65%
Results Analysis
As you can see below the first months bid management activity significantly increased click volume by 31% while also significantly decreasing cost per click by 25.59%.
Below you can see the bid management and negative keyword targeting enabled a 52% positive decrease in cost per conversion and a 61% increase in website enquiries. Currently we are only still tracking website enquiries and not call enquiries until some coding changes are made onsite. So this data in fact could be even higher.
Manager: Chris
Strategy
- AdWords Optimisation
Breakthrough Results
- Lead quality improved
- Clicks + 18.47%
- CPC – 12.22%
- CTR + 46.08%
- Conversions + 97.92%
- Cost / Conversion – 47.43%
- Conversion Rate + 67.10%
Results Analysis
After several months of testing and optimisaiton we were able to achieve a breakthrough in performance. CPC, CTR, Clicks and Conversions all improved significantly. However the biggest breakthrough was lead quality.
Manager: Chris
Strategy
- Search Engine Optimization
- Search Saturation
Results
- 262% Increase In Organic Sessions
- 250% Increase in tracked enquiries.
- Kept Bounce Rate within 10% Range.
Results Analysis
Traffic has seen continual growth over the last 14+ Months which is projected to continue as we take advantage of more opportunities. Similar Increases in tracked enquiries paired with bounce rates remaining similar prove the quality of the new traffic has not deteriorated despite the impressive growth.
Manager: Chris
Strategy
- Search Engine Optimization
- Search Saturation
Results
- 19 consecutive months of organic traffic growth
- Equivalent of $4000 per month in traffic
Results Analysis
Traffic levels grew in 20 out of the first 21 months of operation. this growth is projected to continue as we take advantage of more opportunities. Between the quick growth of organic traffic and a highly targeted AdWords campaign we helped this company achieve profitability of the new showroom quite quickly which has helped fund continued expansion.
Manager: Chris
Strategy
- Search Engine Optimization
- Search Saturation
Results
- 12 out of 13 months of organic traffic growth
- Equivalent of $6000 per month in traffic
Results Analysis
We achieved growth very quickly for a brand new website. Between the quick growth of organic traffic and a highly targeted AdWords campaign we help this company achieve profitability of the new showroom quite quickly which has helped fund continued expansion.
Ask our sales team how we can implement these strategies for your brand and expand your business.
Manager: Chris
Strategy
- Search Engine Optimization
Results
- Consistent Organic Growth
- $20k+ Equivalent Traffic value
Results Analysis
With the cost of AdWords traffic in this industry getting extremely expensive per click the value of this organic traffic is quite significant on a monthly basis. The consistent growth is projected to continue as we take advantage of interstate opportunities for expansion.
Manager: Ross
Strategy
- AdWords Optimization
- Website Conversion Optimisation
- Remarketing
Results
- Cost Per Click – 28.52%
- Clicks + 20%
- Conversions + 56%
- Cost Per Conversion – 62.40%
- Conversion Rate + 87.52%
Results Analysis
As you can see below within the first month we were able to bring the cost per conversion down and have managed to keep it lower than when it was previously managed by another marketing company.
Without recreating the wheel, and by sticking to our proven processes, we have been able to transform this account and increase Conversions (as you can see on the chart above), despite some very challenging times in the Training Industry.
Manager: Ross
Strategy
- AdWords Optimization
- Website Conversion Optimisation
- Display Remarketing & Retargeting
- Dynamic Remarketing
- Shopping Campaign
Results
- Cost Per Click – 41.17%
- Clicks + 229%
- Conversions + 250%
- Cost Per Conversion – 52.20%
Results Analysis
The graph below shows the pattern of clicks since Kick Media have taken over the account. From the outset we achieved 120-150 clicks per day which has steadily increased to 300-350 clicks a day. By lowering the cost per click and managing our average keyword positions, we’ve managed to increase the amount of clicks possible within the same initial budget. In fact, we managed to more than halve the cost per click from .85 cents initially to around .35 cents on average. Overall this has been quite an achievement considering that the previously managed account was only getting 40-50 clicks a day.
Now with the confidence of our client, we’ve been able to reintroduce the shopping campaign. This is in addition to dynamic re-marketing and Facebook re-targeting campaigns plus we are currently exploring and discussing further opportunities with the client as they present themselves.
Manager: Ross
Strategy
- AdWords Optimization
- Website Conversion Optimisation
- Remarketing & Retargeting
- Landing Page Optimization
Results
- Cost Per Click -45.92%
- Clicks +196.20%
- Conversions +391.30 %
- Cost Per Conversion -67.41%
- Conversion Rate +65.90%
Results Analysis
As you can see below, the first few months bid management activity significantly increased click volume by over 100% while also significantly decreasing our cost per click.
As a result of consistent optimization, relevant expansion and exclusion of terms, and a well executed bid management strategy, we can see in the chart below a steady increase of Conversions and Clicks.
Manager: Joseph
Strategy
- Moving to a SKAG (Single Keyword Ad Group) structure and creating state based search campaigns rather than campaigns targeting all of Australia.
Results
- 91.2% increase in Return On Ad Spend
- 42.9% increase in Transaction Revenue
- 48.3% reduction in their Cost Per Conversio
- 19.1% increase in Overall Conversion Rate
- 67.6% increase in search Click Through Rate
- 38.4% decrease in average Cost Per Click
- 33.4% increase in Ecommerce Conversion Rate
Results Analysis
MMA Fight Store have been working since 2011 to become Australia’s largest supplier of mixed martial
arts products.
Kick Media were so excited to work with MMA Fight Store team to improve their online presence and return on ad spend. Through a full restructure of the adwords account and implementation of advanced strategies we were able to achieve the following results in just a few weeks.
Manager: Joseph
Strategy
- A full restructure of the adwords account, moving to a SKAG based structure which focussed on only the most motivated relevant terms, and stopped targeting ‘research queries
- A state specific account structure which allowed us to allocate budget to the geographic areas which had the highest conversion rates
Results
- 11.05% reduction in their Cost Per Conversion
- 49.59% increase in Conversion Rate
- 262.09% increase in search Click Through Rate
- 50.11% increase in overall Conversions
Results Analysis
Miners Den are Australia’s largest distributor of world class Minelab metal detectors. With multiple physical stores across Melbourne, Bendigo, Sydney, Adelaide and Brisbane.
Kick Media were so excited to work with the Miners Den team to help improve their online presence and performance and further expand the reach of this brand. Through the numerous strategies and Joseph’s work with the Miners Den Team we were able to achieve the following results.
