Gone are the days of set and forget advertising, however there are a few steps to know how much attention and optimisation your particular industry and business may require. There are also some situations where an AdWords account doesn’t require a lot of on-going management. To appreciate why most AdWords accounts require management we cover insights into the Google Auction in human terms to discuss concepts for auction bidding, competitor demand, budget considerations and the concept of value versus volume outcomes. All of this covered in our latest video blog.