Client Case Studies

Our team thrives on helping businesses reach new levels of growth

The case studies below show the true performance we are able to achieve through strategic and intelligent strategy and optimisation.  Our success lies in our attitude and never giving up until we find the success formulae for each business.  There are no cookie cutter systems that work the same for every business however we do tailor a 7 step marketing blueprint for each new client.  The real success however comes from never being complacent even with our long term loyal clients.  There are always new opportunities and optimisations at each stage of growth and this requires continual optimisation at each level.


Manager: Ross

Strategy

  • AdWords Optimisation
  • Website Conversion Optimisation
  • Logo re-design

Results

  • Cost Per Click - 25.59%
  • Clicks + 31%
  • Conversions + 116%
  • Cost Per Conversion – 54.91%
  • Conversion Rate + 65%

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Results Analysis

As you can see below the first months bid management activity significantly increased click volume by 31% while also significantly decreasing cost per click by 25.59%.

Below you can see the bid management and negative keyword targeting enabled a 52% positive decrease in cost per conversion and a 61% increase in website enquiries. Currently we are only still tracking website enquiries and not call enquiries until some coding changes are made onsite. So this data in fact could be even higher.


Manager: Chris

Strategy

  • AdWords Optimisation

Breakthrough Results

  • Lead quality improved
  • Clicks + 18.47%
  • CPC - 12.22%
  • CTR + 46.08%
  • Conversions + 97.92%
  • Cost / Conversion - 47.43%
  • Conversion Rate + 67.10%

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Results Analysis

After several months of testing and optimisaiton we were able to achieve a breakthrough in performance. CPC, CTR, Clicks and Conversions all improved significantly. However the biggest breakthrough was lead quality.

 


Manager: Chris

Strategy

  • Search Engine Optimization
  • Search Saturation

Breakthrough Results

  • 262% Increase In Organic Sessions
  • 250% Increase in tracked enquiries.
  • Kept Bounce Rate within 10% Range.

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Results Analysis

Traffic has seen continual growth over the last 14+ Months which is projected to continue as we take advantage of more opportunities. Similar Increases in tracked enquiries paired with bounce rates remaining similar prove the quality of the new traffic has not deteriorated despite the impressive growth.