A better first impression for your brand compels visitors to view deeper and take more meaningful actions. We understand consumer and website psychology more than most, so let’s redesign your website following a proven methodology that works.
Our 100% completion and satisfaction guarantee ensures you will have zero stress or worry. We will guide you through every step before we start so there are no surprises, confusion or misunderstandings. Know exactly what to expect, our process and the end goal from the start. Welcome to complete, real time transparency.
It’s proven that better-looking sites receive more calls and higher quality customers. They also spend more and appreciate quality over cheap. Cheap looking sites generally attract the wrong type of clients for your business, so let’s ensure your website reflects the true value and quality of your service.
Giving your website that wow factor is step one. Next is giving it a sales edge over your competition. We will guide you to coordinate the right content, images, offers and social proof so that customers are sold before they even scroll down the page.
With some heat map tracking you will find as we do that most people take a valuable action before they even scroll down the page. This could be a call, form enquiry, download or a special offer claimed. So before you decide to rebuild your entire site you may consider an “Above the Scroll” website renovation. We have several magic tricks up our sleeve to instantly transform your website’s performance as fast as pulling a rabbit out of a hat.
With this Above the Scroll site renovation we started by creating some more WOW factor in the first impression. The main slide was dull and a little lifeless so we jazzed it up with some colour to make it sizzle and pop. We really wanted their personality to shine through instantly.
We then asked our client the question, who are you? And after a little digging we uncovered they were much more than just taxation services. While they had sliding headers that eventually showcased all their services, after some heat map tracking and review of their Google Analytics it was clear less than 10% of people were sticking around on their home page to see every slide transition 3 times. So we removed the sliders and focused on a single image header that provided a snap shot of who there are, why they are trusted, what actions to take. “Who” “Why” “What”.
Then when Julie mentioned the word Holistic in describing who they are, I said “That’s it!” and their new headline was born. Now client’s can see Google reviews, their team, all their major services and a clear call to action in a split second.
As part of our premium website plans we will jazz up your headlines and unique selling benefits. The secret is to sell the outcome of what you do and how it helps your customers, and less about you. By shifting the focus of content from you to them, suddenly you stand out in the crowd of competitors who are all saying the same thing. A copy writing expert can cost thousands to write just one page. Now with our included copy writing on premium plans, you can make your page’s sizzle with content to compel your visitors into action.
People are creatures of emotion, not logic. So when you position your brand and service it’s important to bridge the connection between you and the customer in a single instant. There is an autonomic response in our cerebral cortex that determines fight or flight. Basically does our nervous system trust you or not.
Above all else you will notice the language is not about them, it’s about you, the customer. “Is YOUR bookkeeping ” “keeping YOU awake at night” and it’s presented as a question to invoke a cerebral response that creates an emotional bridge. Passive words often mean nothing but when you ask a question or make a bold statement with confident Active words like “Get” “Start” “Make” “Create” “Build” or even humour you can often achieve a similar outcome. But nothing works better than asking a thought provoking question that jolts your user to think actively in response to it.A response that is mostly about them, not just you
Content Planning Session today.
Removing the overload of choices & uncertainty allows people to decide. Present your best offers, bundles or just give away massive value.
When you give, you also receive and it can't be more true than on landing pages. A compelling powerful offer or high interest teaser content can result in a torrential downpour of new leads
When you nurture these leads you can use sales automation to build trust, give more value and when they are finally ready to buy you will be there waiting with the best offer.
Landing pages allow you to focus in on selling one product, bundle or service offer that compels your potential customers to take action now