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Experts in AdWords Management

With backgrounds in statistics, technical analysis and business intelligence, we are the leaders in peak performance ROI.  

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What is Google AdWords Management?

Answer:  Optimising to appear on search engines where people are searching for your exact product or service.  It can also be used to appear for those searching via terms that represent a certain target audience.  You only pay when someone interested in your product or service clicks on your text ad.    Paid Search can include all search engines, however, is focused mainly on Google AdWords.

Understanding our AdWords Management strategy

We have a very unique and detailed approach to Google AdWords that requires your understanding before we begin.

Critical factors that will determine the success or failure of your Google AdWords Advertising strategy:

  • What is the decision-making process of your potential customers?
  • How many times do prospects visit your site over what period of time, before deciding to contact you?
  • After a prospect contacts you, how long does it take before they buy?
  • Who are your online competitors that appear at the same time as you?  (overlap rate)
  • What is Better or Worse about your competitor’s websites that appear at the same time as you?

Why do AdWords Management with Kick Media

  • Each manager is highly experienced in data analysis and keyword psychology
  • No more than 30 clients per manager.  2 to 3 times less than most agencies.
  • We track every lead conversion enquiry so you receive total ROI transparency.
  • We do more than just AdWords, we build an entire marketing funnel to convert leads into sales.

ROI metrics

  • Ecommerce ROI tracking
  • Brand tracking metrics and techniques
  • Keywords and search terms that result in online enquiries
  • Keywords and search terms that result in phone enquries

Proven Results

Time and time again Kick Media are transforming the performance of existing accounts.
The transparency is indisputable when you see the before and after results below.

Recent Client #1 – (Screen shot taken directly from the Google AdWords Platform)

Conversions are up 280%
Cost per conversion has improved by 74%
Conversion rate has increased by 266%

Curvy Clothing Results

 

Recent Client #2 – (Screen shot taken directly from the Google AdWords Platform)

Cost per conversion has more than halved
Conversion rate is up 149%
Conversion volume is up 71.43%

Thermoline Results

 

Recent Client #3 – (Screen shot taken directly from the Google AdWords Platform)

  • Cost per conversion improved by 45%
  • Conversion rate is up 69%
  • Conversion volume is up 32%

Human Hair Extensions

 

Site engagement metrics

  • Time on site per keyword
  • Number of page views per keyword
  • Bounce rates per keyword

Search Platforms and tools used:

  • Excel spreadsheet analysis
  • Aquisio
  • Kenshoo
  • Doubleclicks Search and Display
  • Mention.com

Multi Channel Attribution

  • Track a single user journey across Social Search and Display advertising campaigns.
  • Which traffic channels are contributing to a final lead conversion or online sale?
  • Weighting your budget across multiple advertising channels.
  • Insights into offline attribution via static phone tracking numbers and lifts in brand keyword search volume.

GUARANTEE: If we do not boost before and after performance within 6 weeks we will continue working for free until we do.

We guarantee to:

  • Increase traffic relevance
  • Lower cost per enquiry

Fair conditions* Budget levels are not decreased, phone tracking is implemented, website code and conversion advice is implemented.

Kick Media use the latest tracking technologies, advanced optimisation techniques
with 100% transparency and guaranteed results.

Never sign a contract!

At Kick Media we don’t believe in contracts. If anyone asks you to sign a contract they are basically saying, “we are not sure if we can deliver results”. We don’t need contracts, we deliver results or we lose a client, simple as that!

Our service includes much more than just AdWords Management. It’s all about results.